Preparations for the next Viljandi Folk Music Festival have begun and we are so excited to announce the theme and the design for the festival!

Theme - “Sounds good”

“Sounds good” or “Story behind the tune” focuses on
the meaningfulness of music, significant musical tales and the personal link between the musicians and the tunes.
Folk music is all about sharing. Everybody’s equally important – the musician, the dancer, the listener. In the middle of this interaction is the music, acting as a social glue, creating bridges and getting the party started.

Musical story comes alive only with the help of a performer. Some of us are especially gifted storytellers. Simple and well-known tunes can become utterly captivating in the hands of some musicians. What are these qualities and skills that make a great musical tale teller? What creates that special magic?
This summer, good examples from all over the world will come together in Viljandi.

Runo-songs are our most ancient, important and intimate stories. Unfortunately, the message within these songs might be hard to grasp because both our language and surroundings have changed a lot over the years. A really good interpreter is needed to understand those stories, one who has talent and special skills to unravel the complex world of runo-songs in an enthralling way. Luckily we have talented lead singers amongst us, who have all those qualities.

The theme of this year’s festival “Sounds good” is all about the art of telling musical stories that really grab the audience and create a good party mood.

A design for the festival is ready as well. This year, an artist was chosen by the festival team to create the design. Tarmo Noormaa, the festival program manager, explains that the organizers had a very clear idea which standards the artwork should meet, so they turned to an artist: “Eili Lepik is a very talented artist, we have worked with her before and that went really well which is why we believe that we’ll get the best result.”

Eili Lepik, the author of the artwork, was really happy for the chance and after hearing the theme, knew right away which way she wanted to go with the design: “Storytelling is such an important part of our folklore and for me the theme really linked with Estonian folk tales. So I took some characters from the tales and I decided to emphasize on their mysterious and supernatural side, giving some of them four eyes, for example.” This supernatural ambience is characteristic of Lepik’s work. Lepik added that working with Viljandi Folk Music Festival team has been excellent.

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